Portofolio

VocabSushi

Big Green G

Created public relations program for environmental certification start-up
- Researched and devised public relations strategy for BigGreenG.com.
- Edited and wrote Web site to market new company.
- Developed press materials for site launch, and attracted coverage by New York 1/NY1.com.

Bramson ORT College

Attracted publicity for new school for Chasidic students in Brooklyn
- Researched and wrote press release about program for students who have not been able to follow their community’s traditional career paths: Jewish outreach or developing the family’s business.
- Attracted coverage from press in the Jewish community.

The Code Works Inc.

Developed Web site and marketing collateral for software consulting firm
- Researched current operations and goals of The Code Works Inc.
- Wrote clear and compelling Web site, showcasing firm’s expertise in staffing technology.

Westchester County Department of Emergency Services

Developed department’s public relations program
- Identified and researched initiatives in the department that generated strong publicity.
- Attracted media coverage for wide range of department activities, including new training facilities for firefighters, a new emergency team for construction accidents, and new preparations for airline crashes and hurricanes.

Created department’s first ever public outreach and marketing campaign
-Developed “Ready Westchester” campaign to teach residents how to prepare for emergencies.
-Researched and wrote “Ready Westchester” brochures for residents, corporate leaders and people with special needs.
-Partnered with schools, non-profit organizations and county agencies to distribute “Ready Westchester” brochures and emergency backpacks to the public.